POPUPSHOP's passion is to create everlasting basic-wear that is both sustainable and high quality. Their aim is to create timeless organics: basic, classic and always in-style. Easy to wear, mix, and match. They utilize innovative sustainable fabrics, and seek to become an affordable, natural and logical choice for modern basics. They always aim to create a fair product both for the customer and for the people involved in all stages of the production. Popupshop was founded in 2007 and now introduces two new collections per year: Spring/Summer & Autumn/Winter.
All with the common aesthetic to be simple and easy, striving to be a product for everyone.